Bank Clerk Exam : Marketing Aptitude – Practice Set 1

Details of Question Set: Marketing Aptitude – Practice Set 1

Subject : Marketing Aptitude

Useful for: Clerk level bank exams such as especially SBI Clerk Exam. Moreover the Question Set is also useful for other exams having Marketing Aptitude in its Exam Pattern.

1. Marketing of services is adopted in

1) grocery stores
2) garment trade
3) medicine shops
4) fruit stalls
5)hotels

2. Selling is

1) same as marketing
2) more than marketing
3) offering discounts
4) a sub-function of marketing
5) nothing to do with marketing

3. Indirect marketing is the same as

1) onsite selling
2) using a smart-phone
3) viral marketing
4) advertisements
5) online marketing

4. Benchmark means

1) a standard value for comparison
2) basic products
3) court cases
4) financial targets
5) sales persons’ targets

5. A call in marketing terms means

1) a newly introduced product
2) territory allocation for sales persons
3) a call centre
4) a sales meeting
5) to visit a prospect

6. A Cold Call means

1) a futile exercise
2) calls made in cold countries
3) sales talk
4) old product with new wropping
5) calls made without prior appointment

7. A Lead means

1) ATM usage
2) product offering
3) distribution agencies
4) a likely buyer
5) a type of credit card

8. ‘To Close a call’ means

1) to look for new clients
2) telemarketing
3) to clinch the sales deal
4) online marketing
5) indoor marketing

9. Delivery channels means

1) place from where the products are sold
2) courier service
3) distribution agencies
4) delivery time
5) offsite banking

10. Market size also means

1) market planning
2) market pricing
3) market space
4) market distribution
5) market channels

Answers

1) 5      2) 4     3)  4     4) 1      5) 5     6) 5     7)  4     8) 3      9) 3     10) 4

 

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