Bank Clerk Exam : Marketing Aptitude – Practice Set 2

Details of Question Set: Marketing Aptitude – Practice Set 2

Subject : Marketing Aptitude

Useful for: Clerk level bank exams such as especially SBI Clerk Exam. Moreover the Question Set is also useful for other exams having Marketing Aptitude in its Exam Pattern.

1. EMI is a marketing tool if –
(1)    It is very high
(2)    It is very low
(3)    It is increasing
(4)    It is fluctuating
(5)    It has no role as a marketing tool

2. Which one of the following may be classified as FMCG?
(1)    Printing machines
(2)    Tobacco Products
(3)    Life saving drugs
(4)    Coin Vending machines
(5)    Industrial Goods

3. Buyer resistance in a sales deal can be overcome by means of –
(1)    Lengthy sales talk
(2)    Confusing sales talk
(3)    IT jargons
(4)    Perseverance
(5)    Arguing skills

4. Best, Important and the Central activity of a business is known as its-
(1)    Portfolio
(2)    Product line
(3)    Nuclear Activity
(4)    Mainstay
(5)    Core Competency

5. The target group for Home Loans is-
(1)    All body-builders
(2)    Tiles manufacturers
(3)    Housing Societies
(4)    Farmers’ Societies
(5)    Individuals not owning any house

6. Delivery Channels means-
(1)    Sales outlets
(2)    Purchased Goods
(3)    Product shelf-life
(4)    Courier Person
(5)    Channel Finance

7. Using a customer’s buying history to select them for related offers is known as –
(1)    up-Selling
(2)    Prospecting
(3)    Marketing
(4)    Channel Selling
(5)    Cross Selling

8. The Concept of Selling is different from Marketing and aims at profit maximisation through-
(1)    Increasing Sales Volume of Quality products
(2)    Customer Satisfaction
(3)    Solution of Customer Problems
(4)    Satisfaction of Customer Needs
(5)    Innovation and Market Research

9. The segmentation of markets based on the gender of the customer is a type of –
(1)    Geographic Segmentation
(2)    Demographic Segmentation
(3)    Psychographic Segmentation
(4)    Socio cultural Segmentation
(5)    Lifestyle based Segmentation

10. Mass communication with customers or potential customers, usually through paid public media is known as-
(1)    Publicity
(2)    Sales Promotion
(3)    Advertising
(4)    Public relations
(5)    Brand Building

Answers
(1) 2       (2) 2     (3) 4     (4) 5     (5) 5   (6) 4     (7) 5     (8) 1     (9) 2    (10) 3

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