Bank Clerk Exam : Marketing Aptitude – Practice Set 3

Details of Question Set: Marketing Aptitude – Practice Set 3

Subject : Marketing Aptitude

Useful for: Clerk level bank exams such as especially SBI Clerk Exam. Moreover the Question Set is also useful for other exams having Marketing Aptitude in its Exam Pattern.

1. A ‘Call’ means-
(1)    An internet terminology
(2)    Contacting a prospective customer
(3)    Visiting a Call Centre
(4)    Attending to a complaint
(5)    Web sites

2. Prospect means –
(1)    Existing customers
(2)    A Likely buyer
(3)    Mission Document
(4)    A Religious Leader
(5)    New targets to be achieved

3.  KYC means-
(1)    Keep Your Customers cool
(2)    Keep Your Credit Card
(3)    Know Your Customers
(4)    Keep Your Cool
(5)    Know Your Credits

4.  The collective perceptions and impressions people have formed about an organisation, its products and/or its services, is known as its-
(1)    Brand value
(2)    Brand Asset
(3)    Brand Architecture
(4)    Brand Image
(5)    Brand Attribute

5.  Good customer service is an extended arm of –
(1)    Service marketing
(2)    Web marketing
(3)    Process marketing
(4)    Indirect marketing
(5)    Internal Marketing

6.  A company’s ability to perform in one or more ways that competitors cannot or will not match is known as its
(1)    Attribute Competition
(2)    Attribute positioning
(3)    Brand image
(4)    Competitive advantage
(5)    Brand Positioning

7.   An audio or video advertising announcement, usually presented on television, radio or in a movie theater is called-
(1)    Publicity
(2)    Creative
(3)    Banner
(4)    Sponsorship
(5)    Commercial

8.  Electrical goods such as TVs, videos, stereo systems etc, used for home entertainment are known as-
(1)    White Goods
(2)    Green Goods
(3)    Red Goods
(4)    Blue Goods
(5)    Brown Goods

9.  A very large market segment or wide collection of smaller segments is called-
(1)    Niche Market
(2)    Meta Market
(3)    Mass Market
(4)    Multi Level Market
(5)    None of these

10.  Customer Retention can be ensured by-
(1)    Offering freebies
(2)    Offering loans at low rates
(3)    Catchy slogans
(4)    Giving incentives
(5)    Personalised services

Answers
(1) 2       (2) 2     (3) 3     (4) 4     (5) 1   (6) 4     (7) 5     (8) 5     (9) 5    (10) 5

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